You may not have realized that the buzzword of 2017 is a business influencer.
Fake news isn’t new although the volume of those shouting “fake news” certainly is. Fake news does more than affect stock prices and business reputations; it sucks up your time and more. What you need are some tips on how to spot and steer clear of fake news in order to keep your eyes on the goal – and your business reputation clean by not passing on that fake news.
Finding the Facts
Separating fact from fiction isn’t just on the national news forum. The need for it appears every day in your community. It might be what you hear about a competitor, about the zoning board or local economics.
Once upon a time, I heard disreputable things about a local shop. Later when I saw they had closed, I was not surprised. But I was surprised a year later when I read an article about real estate locations and they were used as an example. While at the base of base of a busy bridge, they were on the opposite side of the morning rush hour making it hard to pull in and stop. They really closed due to location – the real news.
An article at NPR.org says that we should be readers that think like fact checkers. What if it was your job to check all the facts in an article?
“Lies sound like facts to those who’ve been conditioned to mis-recognize the truth.” ― DaShanne Stokes
Until next time …