I think the other half bet that Im going to say that youve got to get on some social media, promote yourself in order to get more business and be productive.
Guess what? You win!
Social media is neither devil nor angel but both. Today Im are going to take a look at the good reasons to make social media part of your weekly or daily plan AND how it can eat your time up like a pack of termites in a cord of firewood.
Were living at a time when attention is the new currency. Those who insert themselves into as many channels as possible look set to capture the most value.
Pete Cashmore, Founder of mashable.com
Dont Shoot the Messenger
Its easy to blame social media for any kind of discontent including your reputation or lack of business. In reality, social media is a terrific tool for productivity. While it seems like it can be a time drain and it can we tend to forget how many things we can accomplish quickly with it. These same things took a lot of time and legwork not so long ago.
Take a look at some of the things social media can do and as you do so, ask yourself how well you are using this terrific tool.
As evidence of how easy it is to network, just ask someone who uses Facebook if they have a Facebook friend that they have never met in person. Its highly likely they will tell you about an online friend, a friend of a friend or a cross-country business acquaintance that is now their friend on Facebook.
Thats just one example from numerous types of social media. Keeping engaged with potential clients and current clients has never been easier. Instead of driving across town to physically make an appearance and ask how things are, youre complementing their kids soccer game or looking at a new photo of a remodel their company is handling. You can stay in touch, and in the front of their mind, in such a simple and easy way.
The most successful marketer becomes part of the lives of their followers. They follow back. They wish happy birthday. They handle problems their customers have with products or service. They grow their businesses and brands by involving themselves in their own communities.
Marsha Collier, speaker and business author
Scouting the Competition
Theres nothing like the immediacy of learning and quickly reacting to things your competition is doing. Following their blog, Facebook page and Tweets are a terrific way to see sales, products or promotions that they do. One of the most valuable parts to following them is seeing the reaction of their readers. Are they excited about that companys work? Do they tend to share it a lot? Its a window into knowing what works and what does not.
Instantaneous feedback is one of the assets of social media. You want to know something; you are going to get answers in minutes. Use it to find potential employees, (Know anyone reliable who needs a job?) find expert help, (My office sink is backed up. Who has a plumber?) ask a question, (Anyone know someone down at zoning who can help me with questions?) or even test a product by sharing a photo. (Saw these purses at market. Would one interest you? Help me decide!)
All in all, using social media can make you more productive. That is unless it is taking over your life!